2013 is getting off to a promising start with plenty of online commentators talking about the increasing importance of producing quality content over the coming year.
I love this quote from Social Media Today:
In 2013, content will not only be king, but queen, prince and jester, too.
People seem to be slowly cottoning on to the fact that the fastest broadband connection, the spiffiest graphics and the best online tools mean nothing if the content they deliver is, well, crap.
One of the stalwarts of good old-fashioned American journalism, Charlie Rose, recently interviewed two of Twitter’s founders, Biz Stone and Evan Williams. They told an interesting story about their new start-up, Medium, which champions “deep diving”, among other things, that sense of having access to a rich vein of information about a particular subject, which runs counter to the prevailing orthodoxy of Web culture. Medium is a space on the Web where quality content can flourish.
In their manifesto for what Medium can be the founders write:
The Internet can do more than make publishing free and easy. And, in some respects, there’s been less advancement than one might expect in the years since the web has become mainstream.
And in a paragraph that will strike a cord with many, they say:
It’s not too late to rethink how online publishing works and build a system optimized for quality, rather than popularity. Where anyone can have a voice but where one has to earn the right to your attention. A system where people work together to make a difference, rather than merely compete for validation and recognition. A world where thought and craftsmanship is rewarded more than knee-jerk reactions.
Great content takes time, so the immediacy of the Web and the demands made by Web users for new material right now play against quality. But a movement is beginning, as evidenced by Medium.
“Craftsmanship” – how often do you read such a word in the context of Web content?